Revitalization Framework
On June 3-6 2001, the Urban Land Institute Advisory Services Panel (ULI) pursued a three-day visioning and land use revitalization strategy for the Rosecrans Corridor.
The entire community participated in the strategy and interviews were conducted with Councilmembers, City staff, City commissioners and committees, and a wide a group of public and private stakeholders.

The Panel characterized Gardena as a City in Transition, but also emphasized that:
The City's efforts and attention to the Rosecrans Corridor is critical to the success
of the entire City
The City could not allow further deterioration to continue
The City had vast opportunity to build on the strengths of the City, the people
and the land use opportunities

The Panel made several observations regarding the market potential of the Rosecrans Corridor:
There is an extensive retail competition in nearby cities and the area is "over retailed"
There is a lack of urban design to buildings and/or public spaces along the Corridor
There are too many curb cuts and narrow sidewalks with minimal vegetation and
landscaping
Utilities on both sides of the Corridor was not appealing to development

The panel made the following recommendations:
1. Creation of a Specific Plan for Rosecrans Avenue
2. Formation of Rosecrans Corridor Alliance
3. Development of streetscape and design standards for Rosecrans
4. Pursue Feasibility Study for establishment of a Redevelopment Agency

The entire report is available for review.


Click here for the report